The Importance of Being Earnest or Truth In Labelling and the Consequences

I’m sure we all try to buy Australian owned and/or made in our choices (obviously if you are reading this from elsewhere on our planet, you are forgiven).  For example I buy Nerada Tea exclusively, Stuffed Olives and MightyMite (fabulous alternative to vegemite, so much nicer) manufactured by Three Threes.  I read the labels and make my choices dependant on what is on offer – “Australian Owned and Made” trumps in my hierarchy.

I was saddened by Golden Circle’s choice to sell out to Heinz in 2008, but chose to buy their products if I saw “Made in Australia with Australian produce” (or words to that effect).  Apparently, GC were still labelling their products Australian Owned.  Tut tut.  Not cool.   And now, as punishment over 1 million kilos of pineapple, the iconic Golden Circle product, has had to be disposed of. I’m pleased it hasn’t gone to waste: the mis-labelled product has been given to Foodbank, an organisation which assists in the distribution of food relief to those who need it here in Australia.

Just as an aside as this is a grocery focussed blog, in the Adventures Of Fab at Parramatta Westfield, my mini-Fabette and I had a stickybeak in Supre,  a clothing shop for young woman & teens that concentrates on cheap and trendy gear  – disposable fashion.  Because as the fabulous Heidi Klum says “In fashion, one day you’re in, next day you’re out.”

I noticed a some of their items had tags saying something along the lines of bringing back manufacturing to Australia, in other words these items were Made in Australia.  I do hope this is not like the UK version – where as long as the last button is sewed on a garment in the UK,  it can be labelled “Made in the UK” (nevermind the rest of it was sewn in Hungary).